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Should advertisers pay more to keep agencies inefficient?
With every year that goes by the advertising community continues to look for more and more opportunity to drive down pricing and increase value from agencies. No one can blame them, a whole auditing...
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Trading Desks – the latest darling of the Pitch consultant
I will let you into a secret, this whole RTB thing is a real hot topic..I know, I know I hear you say but it is not with the people you would imagine, no it is with the auditors and intermediaries....
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Will media owners and tech vendors be scrutinised by procurement?
25-30 Billion dollars of spend up for pitch. The whole industry is alive with comment on it. What does it mean for the agencies, who is up to lose the most and so on. The reason for it has been...
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